With over thirty years of industry experience, David Bartenwerfer has made a profound impact on top organizations such as The Boston Consulting Group, Charles Schwab, Verizon, Genesys Technologies, Yahoo!, eBay, Webvan Group, and the US Department of Defense.
His expertise encompasses strategy, technology, product management, and operations, playing a crucial role in the success and evolution of these companies.
David’s strong academic background includes an MBA from Stanford University and a BS in Systems Engineering with high distinction from the University of Virginia, where he also minored in applied mathematics and economics. This robust educational foundation has been pivotal in advancing his career.
Immediately after graduating, David embarked on a career with a defense contractor, earning Top Secret clearance and developing analytical tools for defense systems, risk quantification in cost/benefit analysis, and systems to facilitate joint military operations.
In the Defense sector, he managed $70 million projects, overseeing budgets, forecasts, and analytics for over 20 sub-projects, and consistently received high praise from Department of Defense auditors.
David’s career began as a finance and operations manager at SRA International in the early 90s. He later pursued his MBA at Stanford University and joined The Boston Consulting Group, further establishing his professional reputation.
David Bartenwerfer: A Pioneering Business Executive and Industry Leader
Following his time at the Boston Consulting Group, David Bartenwerfer’s career took off as he assumed executive positions with prominent corporations across the nation.
In 2006, he launched Quantum Consulting and Technology in San Francisco, marking the beginning of a transformative journey. His entrepreneurial vision and leadership have been pivotal in assisting organizations to harness innovative quantitative techniques and strategic insights, fostering profitable growth, securing sustainable competitive advantages, and enhancing operational intelligence.
In 2021, David furthered his entrepreneurial pursuits by co-founding REALbasis Inc., a cutting-edge real estate asset management firm. As Chief Technology Officer, he spearheads efforts to deliver superior investment returns through advanced quantitative methods that pinpoint top markets and high-yield real estate assets.
QuantumCT specializes in empowering product and marketing teams with advanced economic and financial modeling, using customizable algorithms and technology to rapidly gain actionable insights and optimize ROI.
David’s expertise also spans professional sports franchises and regional sports networks, where he developed analytical frameworks to analyze and leverage synergies within conglomerates.
David Bartenwerfer Unveils REALbasis Inc.
In 2021, David Bartenwerfer co-founded REALbasis Inc., a pioneering firm in real estate asset management. As both co-founder and Chief Technology Officer, he has played a crucial role in guiding investors to achieve superior returns by leveraging sophisticated quantitative techniques to pinpoint top-performing markets and high-yield real estate assets.
His innovative approaches have delivered groundbreaking solutions for clients, underscoring his ongoing influence and contributions to the industry.
Bartenwerfer has developed a suite of advanced algorithms to identify optimal micro-markets that offer exceptional returns through robust cash flows and net operating income. Additionally, he created a versatile simulation model using Monte Carlo methods to provide a more accurate risk assessment beyond traditional expected value analysis.
He remains dedicated to creating mechanisms for optimization and fostering continuous improvement in the investment sector, driving greater efficiency and effectiveness.
Transformative and Strategic Leadership
David Bartenwerfer is renowned for his exceptional skill in leading cross-functional teams within competitive settings. His collaborative approach and innovative problem-solving capabilities consistently yield impressive outcomes. Recognized as a forward-thinking strategist, his contributions to business strategy and operations through advanced analytics have set him apart as a pioneering leader.
He has designed a suite of nested algorithms to pinpoint optimal micro-markets and developed groundbreaking predictive techniques, including multi-variate regression models to analyze supply and demand dynamics and forecast pricing in residential real estate. Additionally, he has created simulation models using Monte Carlo methods to evaluate project risks, showcasing his expertise in software architecture and optimization.
Bartenwerfer’s thought leadership in marketing ROI and technology investment stands as a guiding light in the industry. His published work on leveraging advanced analytics for business strategy not only shapes industry practices but also inspires colleagues and peers with fresh perspectives and valuable insights.
David Bartenwerfer Delves into Hidden IT Project Risks and Presents Solutions
In his recent publication, “Why IT Projects Are Riskier Than Planned and What to Do About It,” David Bartenwerfer emphasizes the need for a more sophisticated approach to technology investment beyond conventional ROI analysis.
Bartenwerfer writes, “Technology investment is critical.” “Whether to reduce costs, generate revenues, or outpace rivals, investment in technology is an integral part of most corporate strategies. Successful investments can be game-changers for companies, but colossal failures can be equally transformative. Unfortunately, too many technology investments go badly wrong, destroying profits, careers, and sometimes entire companies.”
“While successful investments deliver benefits that outweigh the costs, the popularity of return on investment (ROI) analysis often needs to be improved, particularly for technology initiatives. Business leaders who want to increase the likelihood of success should think beyond ROI and employ a more robust process that drives organizational clarity and accountability while uncovering the potential for both hidden profit and hidden risk.”
David Bartenwerfer Discusses the Significance of Marketing ROI
In his latest four-part series, “Marketing ROI 2.0,” David Bartenwerfer delves into the crucial role of marketing ROI in the fast-evolving digital landscape. The series, particularly the article “Why Marketing ROI Is So Important,” examines the challenges and opportunities brought about by the rise of new channels such as social media, search engines, and various keyword strategies.
These new channels have transformed how consumers engage with brands, compelling marketing teams to rethink how they allocate resources in a competitive environment.
Bartenwerfer highlights the intricate nature of marketing efforts compared to other business functions. Unlike simpler ROI analyses used to justify investments in new products or equipment, marketing demands a more sophisticated approach due to its interconnected nature. He notes that it often takes multiple “touches”—between seven and nine—before a customer makes a purchase, requiring integrated and synergistic marketing strategies.
Bartenwerfer later writes: “Marketers spend a lot — global spending on media is expected to reach $2.1 trillion in 2019. And, as senior management applies increasing pressure to deliver evidence justifying marketing investments, marketers are also likely to objectively measure the ROI of their efforts. As a result, Marketing organizations today must adapt by optimizing their resources across the new spectrum of marketing objectives. However, even though marketing budgets are high, over 40% of businesses say their top marketing challenge is proving marketing ROI. And without an ROI, businesses cannot determine if their marketing dollars are well spent.”
Measuring ROI, he says, “can be accomplished most effectively through careful measurement and scrutiny of holistic ROI, employing both top-down and bottom-up approaches.”
David Bartenwerfer’s Insights on Digital Age Marketing
David Bartenwerfer examines the evolving consumer behavior through the lens of purchasing a major appliance. With a wealth of research options available, consumers now often make decisions before stepping into a store, reducing the influence of traditional advertising and point-of-sale marketing. This shift emphasizes the necessity for marketers to focus on the evaluation phase of the consumer decision journey, an area frequently overlooked.
The rise of social media adds another layer of complexity to marketing strategies, as it empowers consumers to both champion and critique brands. While marketers can influence online discussions, many advocacy channels remain outside their control, underscoring the need for a robust approach to marketing ROI.
Bartenwerfer advocates for a thorough approach to measuring marketing ROI, outlining several key advantages:
- Justification: Detailed analysis of the incremental costs and value of each marketing program, both at a granular and holistic level, helps demonstrate and quantify marketing’s impact on profitability.
- Decision-Making: In-depth ROI calculations enable marketers to pinpoint high-return activities, guiding future investment and budget decisions.
- Accountability: Rigorous analytics ensure that marketing expenditures are justified and used effectively, promoting accountability.
- Credibility: Presenting ROI in terms that resonate with Finance and C-level executives enhances credibility and alleviates executive pressure by proving that marketing investments yield significant returns.
By developing precise metrics and understanding their interconnections, marketing organizations can more effectively measure the impact of their investments and make data-driven decisions that drive value, Bartenwerfer concludes.David Bartenwerfer
Moving Ahead
David Bartenwerfer’s career is a testament to the fusion of innovative thinking and strategic execution. From his early tenure at SRA International to his impactful roles in leading corporations and the founding of Quantum Consulting and Technology, Bartenwerfer has continually expanded the limits of business and technology. His contributions to professional sports franchises, regional sports networks, and his recent venture with REALbasis Inc. highlight his adaptability and unwavering commitment to excellence.
Bartenwerfer’s leadership in marketing ROI and technology investment demonstrates his profound grasp of complex business dynamics, establishing him as a leading figure in the industry. His holistic approach to analytics and strategic planning not only inspires but also directs organizations toward sustainable growth and a competitive edge.